How to Use Email to Market to the Government
Over the past several years, I have successfully used email marketing to increase opportunities with government buyers and private sector clients. Last year, I became a certified Constant Contact solution provider giving me access to a broad range of learning tools, expertise and resources which I am happy to share. …
Read MoreAre You Talking Yourself Out of Your Next Big Deal?
Last week I was on a coaching call with a client, sharing several new bids that came up in an emerging market. Although the bid descriptions were not a direct match for the business, it was an opportunity to introduce the business and get in on the ground floor of …
Read More5 Tips for A Strong Year End
So here we are already, Thanksgiving behind us and only a few weeks left before 2016. I actually love this time of year because it really forces us to reflect on what kind of year end we will have. It’s also time to start thinking about what we can do …
Read MoreProfessional Consultants: Are you still having trouble figuring out what to charge for your services?
One of the universal problems I continue to see with many small professional consultants is that they still don’t know what to charge for their service. I’ve been there and I know how hard it can be to really want to work on a project but yet at the same …
Read MoreI Attended the MWBE Forum in Albany – now what??
If you are like most small businesses owners, you came back from the MWBE Forum inspired, you met tons of people and you got a lot of leads. You are inspired about the 30% subcontracting goals, and you have every intention of following up. In fact, you may have already …
Read More5 Tips for Leveraging Your MWBE Certification for a Strong 4th Quarter
With the official end of summer behind us, there are only a few short weeks left until the end of the year. Let’s also not forget there are also several holidays coming up. So, the action you take now will have significant impact on your 4th quarter sales, and possibility …
Read MoreHow to Effectively Use Email to Increase Revenues with Government Contracts
Over the past several months, we have used Constant Contact to create email marketing campaigns that has resulted in record breaking results for our clients. First, the email open rates for our clients are averaging 48% which is nearly double the industry average of 24.8%. Our clients are also experiencing …
Read MoreNYS MWBE Program is Targeting Professional Services
Would it surprise you to know that 53% of New York State’s overall spending is on professional services? Well, it’s true – New York State spends more on professional services than any other category and there lots of opportunities for small MWBE firms. In fact, NYS recently announced a new …
Read MoreMWBE SUCCESS TIP: How to Identify Your Target Audience
If you are like many small, minority and women owned businesses you may be reluctant to defining a niche market for business or limiting yourself to going after contracts of a certain size and scope. Many business owners feel that by carving out a target client profile that they may …
Read MoreMWBE SUCCESS TIP: SURROUND YOURSELF WITH THE RIGHT PEOPLE
You may find this hard to believe, I did at first, but if you want to really grow and take your business to the next level, you can’t do it alone. You need support and you need help. The key decision for MWBE firms is where do we get help …
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