MWBE SUCCESS TIP: BE CLEAR ABOUT YOUR CAPACITY
I remember years ago when I first got certified as a minority and woman owned business enterprise (MWBE), I was so excited; I literally thought the sky was the limit. I remember downloading various lists of buyers and sending out several mailings announcing my certification and providing an overview of …
Read MoreMWBE SUCCESS: 5 TIPS FOR INCREASING SALES IN 2015
Analyze Sales from 2014: taking into consideration where sales are coming from, profitability and activities that are contributing or not contributing to results. What is the return on investment from your marketing, business and networking activities? Are you doing what is necessary to drive sales? If not, what is holding …
Read MoreCAN HIRING A PUBLIC RELATIONS FIRM IMPACT MWBE SUCCESS?
I’ll never forget the best piece of advice I received from Angela Jia Kim, owner of Om Aroma Spa and Savor the Success, when I asked the question, “Should I hire a PR firm?” Angela shared that at times she had multiple PR agencies working for her, and that PR …
Read MoreMWBE – Self Sabotage – 5 Things You May be Doing that is Sabotaging your Business
This article is targeted to small, minority and women owned businesses that are in the beginning stage of their business and want to take their companies to the next level. I wanted to share some of the mistakes I have made, and some of the mistakes I consistently see other …
Read MoreCERTIFICATION DOES NOT GUARANTEE SUCCESS
Certification as a minority or woman owned business does not guarantee success; and that should be pretty obvious given that only 25% of certified firms won government contracts in 2012 according to a recent article in the Daily News. http://nydn.us/1mQwUzY In 2013, I worked with a number of small, minority …
Read MoreMAKE THE DECISION TO STOP STRUGGLING
Here is what one of my teachers and guides said during a training session this week, “I made the decision to stop struggling, and in that moment everything changed for me”. He went from nothing to owning multi-million dollar global training school. When I heard this statement, it immediately caught …
Read MoreFive Top Reasons to Identify Your Target Audience with Government Buyers
I remember the days when I first got certified, I spent countless hours connecting with corporations and government agencies which I now know would never do business with my firm. The agency/corporation I was approaching wasn’t outsourcing what I was selling, and in many cases my firm did not meet …
Read MoreDOUBLE OUR SALES IN 2014 – Here is how we are doing it
Yes – that’s right in the first month of 2014 we doubled our sales – meaning that in just one month, our sales were twice the amount of total gross sales in 2013, and our clients are experiencing similar results. Want to know how we are doing it? Here are …
Read MoreMWBE SUCESS – Size Matters
A recent survey of certified MWBEs revealed that one of the biggest challenges facing small, minority and women owned businesses is the perception that their firm is too small. The reality of the situation is that many small business owners start out as sole proprietors with limited resources. So, how …
Read MoreNEED HELP IDENTIFYING YOUR TARGET AUDIENCE?
Welcome 2013- and hello opportunities!!!! If you haven’t already mapped out your marketing program for next year, or at least the next six months, I encourage you to do so NOW! Here are some tips and resources to help you successfully identify your target audience. Make sure buyers can find …
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