Creating Compelling Marketing Materials
Government buyers are just like any other potential client, for them to do business with you they need to know, like, and trust you. Many small business owners wrongly assume they should not be marketing to government buyers because of procurement policy rules. The only time you cannot communicate directly …
Read More
Increase Revenue through Marketing to the Government – Create Bold Marketing Materials
NYC spends billions of dollars on good and services annually creating great opportunities for small businesses. Most recently, NYC has increased the discretionary purchasing threshold from $20,000 to $150,000 and they buy everything from office supplies, graphic design, consulting services, video, and so much more. If you are looking for …
Read More
Exciting New Opportunities for Creative Service Professionals
New York City’s goal to award $16 Billion to MWBE firms, combined with the increase in discretionary purchasing authority to $150,000, has created several new opportunities for creative service professionals’ companies that we have not previously experienced before. If you look around New York City, you’ll see several marketing and …
Read MoreAre You Building Your NYC Pipeline?
All too often, I see clients who have attended trade shows, such as the upcoming NYC 12th Annual, Citywide Procurement Fair, and left with limited results. They are not building their NYC Pipeline. Planning is the key to success in navigating procurement fairs and trade shows. I recently facilitated a …
Read MoreMake New York City Your New Customer
Looking for new clients? In fiscal year 2018, New York City purchased nearly $900 million in goods and professional and standard services. New York City purchases almost anything — ranging from food, office supplies, equipment, consulting, creative services, and more. You name it, there is a good chance New York …
Read More5 Tips for Navigating the NYC Procurement Fair
Goal: Your attendance at the NYC Procurement Fair should be tied to a specific and measurable goal. Don’t make the mistake of wandering around aimlessly collecting information. Instead, do some research before the fair to identify agencies that you have the greatest possibility of doing business with. Come to the …
Read MoreIt’s the End of the NYC’s Fiscal Year – Opportunities for MWBEs
The end of New York City’s fiscal year is June 30, 2018. It’s a time when New York City agencies are preparing their budgets for the upcoming year and evaluating spending and vendor performance for the previous period. This is an exciting time to connect with NYC agencies about their …
Read More3 Investments (Business & Personal) You Should Make in 2018
The New Year presents a great opportunity for new beginnings and better habits in all areas of your life—and your business is no exception. All business owners know: improving is part of growing your business. After all, growth spurts in business are sometimes referred to as “growing pains” for a …
Read MoreJump Start Your Marketing for 2018
For MWBEs, doing business with the government presents a world of opportunity. For MWBEs in NYC attracting the right buyer is dependent on targeting the correct buyer, and they are doing this successfully. Whether you want to connect with more of your ideal clients or increase overall revenue in the new …
Read MoreMWBE Business Course: Deadline December 11
Benjamin Franklin said: “An investment in knowledge pays the best interest.” At a certain point in the life cycle of a business, an investment in a business course, or coach, or combination of both will aid in growing your business. These professional coaches or programs are often pricey—you get what …
Read More