MWBE SUCCESS TIP: How to Identify Your Target Audience
If you are like many small, minority and women owned businesses you may be reluctant to defining a niche market for business or limiting yourself to going after contracts of a certain size and scope. Many business owners feel that by carving out a target client profile that they may …
Read MoreHOW TO DEVELOP AN EFFECTIVE COST ESTIMATING STRATEGY FOR GOVERNMENT BIDS
The basis for developing an effective cost estimating strategy starts with a good business plan. A well thought out business plan will force you to consider key elements that are the foundation of cost estimating that includes cash flow projections, budgets, profit margins and sales goals. In my opinion, it …
Read MoreMWBE SUCCESS: 5 TIPS FOR INCREASING SALES IN 2015
Analyze Sales from 2014: taking into consideration where sales are coming from, profitability and activities that are contributing or not contributing to results. What is the return on investment from your marketing, business and networking activities? Are you doing what is necessary to drive sales? If not, what is holding …
Read MoreCAN HIRING A PUBLIC RELATIONS FIRM IMPACT MWBE SUCCESS?
I’ll never forget the best piece of advice I received from Angela Jia Kim, owner of Om Aroma Spa and Savor the Success, when I asked the question, “Should I hire a PR firm?” Angela shared that at times she had multiple PR agencies working for her, and that PR …
Read MoreMWBE CERTIFICATION REQUIRES STRATEGY
In my interview with Adrienne Mitchell of MarketWatch Radio, I talk about the importance of having strategy to maximize your certification. Here are some of the highlights of the discussion. Know Your Capacity: all too often I see MWBES trying to go from zero to a million overnight and that’s …
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