MWBE SUCCESS TIP: How to Identify Your Target Audience
If you are like many small, minority and women owned businesses you may be reluctant to defining a niche market for business or limiting yourself to going after contracts of a certain size and scope. Many business owners feel that by carving out a target client profile that they may …
Read More5 Tips for Marketing Your MWBE Certification
1. Identify Your Target Audience; identifying your target audience is not just about finding government agencies or corporations that are buying products and services that you are selling, it’s about where you will have greatest impact in the shortest amount of time. Be realistic about your capabilities and focus your …
Read MoreUnderstanding the Purpose of MWBE Certification
There were a number of eye opening moments in the first session of the MWBE Success Bootcamp entitled “Understanding the Purpose of Your MWBE Certification and How to Use it to Increase Sales”. Many participants believed that MWBE certification programs were designed to give them access to contracts that were …
Read MoreCERTIFICATION DOES NOT GUARANTEE SUCCESS
Certification as a minority or woman owned business does not guarantee success; and that should be pretty obvious given that only 25% of certified firms won government contracts in 2012 according to a recent article in the Daily News. http://nydn.us/1mQwUzY In 2013, I worked with a number of small, minority …
Read MoreCOMPLIANCE ALERT: Tips for Avoiding Fines, Penalties and Debarment on Government Contracts
Compliance on government contracts begins at the solicitation stage of the contract. Some of my earliest mentors taught me the importance of reading government solicitations two and three times to ensure that the proposal writing team had a clear understanding of expectations and compliance requirements. In essence the first read …
Read MoreFive Top Reasons to Identify Your Target Audience with Government Buyers
I remember the days when I first got certified, I spent countless hours connecting with corporations and government agencies which I now know would never do business with my firm. The agency/corporation I was approaching wasn’t outsourcing what I was selling, and in many cases my firm did not meet …
Read MoreDOUBLE OUR SALES IN 2014 – Here is how we are doing it
Yes – that’s right in the first month of 2014 we doubled our sales – meaning that in just one month, our sales were twice the amount of total gross sales in 2013, and our clients are experiencing similar results. Want to know how we are doing it? Here are …
Read MoreSUCCESS IN 2014
The holiday season is often a slow period for many small businesses, however I am here to remind you that what you do over the next couples of weeks will set the tone for 2014. While I certainly encourage you to spend time with your families and enjoy the holiday …
Read MoreHow to Respond to Requests for MWBE Subcontractors
If you’ve attended my workshops or seminars, you already know that successful teaming and sub-contractor relationships should be established well in advance of bid opportunities. That said, there are going to be times where as a small business you may get a call from a large prime for an immediate …
Read More5 Tips for Increasing Revenues through Government Contracts and Certification
Understanding the Purpose of your certification: being certified without understanding the purpose of certification is like buying a new car without a driver’s license. Simple – although you have a car, someone else is always in the driver’s seat. Take the time to research, learn and understand the purpose of …
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