Creating Compelling Marketing Materials
Government buyers are just like any other potential client, for them to do business with you they need to know, like, and trust you. Many small business owners wrongly assume they should not be marketing to government buyers because of procurement policy rules. The only time you cannot communicate directly …
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Increase Revenue through Marketing to the Government – Create Bold Marketing Materials
NYC spends billions of dollars on good and services annually creating great opportunities for small businesses. Most recently, NYC has increased the discretionary purchasing threshold from $20,000 to $150,000 and they buy everything from office supplies, graphic design, consulting services, video, and so much more. If you are looking for …
Read MoreAre You Building Your NYC Pipeline?
All too often, I see clients who have attended trade shows, such as the upcoming NYC 12th Annual, Citywide Procurement Fair, and left with limited results. They are not building their NYC Pipeline. Planning is the key to success in navigating procurement fairs and trade shows. I recently facilitated a …
Read More5 Tips for Navigating the NYC Procurement Fair
Goal: Your attendance at the NYC Procurement Fair should be tied to a specific and measurable goal. Don’t make the mistake of wandering around aimlessly collecting information. Instead, do some research before the fair to identify agencies that you have the greatest possibility of doing business with. Come to the …
Read MoreIt’s the End of the NYC’s Fiscal Year – Opportunities for MWBEs
The end of New York City’s fiscal year is June 30, 2018. It’s a time when New York City agencies are preparing their budgets for the upcoming year and evaluating spending and vendor performance for the previous period. This is an exciting time to connect with NYC agencies about their …
Read MoreJump Start Your Marketing for 2018
For MWBEs, doing business with the government presents a world of opportunity. For MWBEs in NYC attracting the right buyer is dependent on targeting the correct buyer, and they are doing this successfully. Whether you want to connect with more of your ideal clients or increase overall revenue in the new …
Read MoreMWBE Business Course: Deadline December 11
Benjamin Franklin said: “An investment in knowledge pays the best interest.” At a certain point in the life cycle of a business, an investment in a business course, or coach, or combination of both will aid in growing your business. These professional coaches or programs are often pricey—you get what …
Read MoreCash Flow Matters: Preparing Your Business for Growth
Business owners have a natural drive to grow and scale their business. There are lots of obstacles and distractions in the way, but your best chances for successful growth requires you to think about the big picture—while also drilling down into the nitty gritty of your business’s financial health. MWBEs, …
Read MoreCan a Business Coach Really Get Your Business to the Next Level?
What would you say if someone told you that achieving a 70% increase in work performance, a 61% increase in improved business management style, and a 57% increase in time management could be as simple as hiring one more person? Well, it’s true. Optimizing your business can be as simple …
Read MoreNew York City Spends $1 Billion with MWBE Firms
It’s a good (and lucrative) time to be a minority-owned or women-owned business in New York City. Recent reports indicate the City has spent $1 Billion with MWBE firms, a $400 Million increase in just two years. The bigger picture indicates there is a tremendous opportunity for MWBE firms looking …
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