5 Tips for Leveraging Your MWBE Certification for a Strong 4th Quarter
With the official end of summer behind us, there are only a few short weeks left until the end of the year. Let’s also not forget there are also several holidays coming up. So, the action you take now will have significant impact on your 4th quarter sales, and possibility …
Read MoreNYS MWBE Program is Targeting Professional Services
Would it surprise you to know that 53% of New York State’s overall spending is on professional services? Well, it’s true – New York State spends more on professional services than any other category and there lots of opportunities for small MWBE firms. In fact, NYS recently announced a new …
Read MoreMWBE SUCCESS TIP: How to Identify Your Target Audience
If you are like many small, minority and women owned businesses you may be reluctant to defining a niche market for business or limiting yourself to going after contracts of a certain size and scope. Many business owners feel that by carving out a target client profile that they may …
Read MoreMWBE SUCCESS TIP: BE CLEAR ABOUT YOUR CAPACITY
I remember years ago when I first got certified as a minority and woman owned business enterprise (MWBE), I was so excited; I literally thought the sky was the limit. I remember downloading various lists of buyers and sending out several mailings announcing my certification and providing an overview of …
Read MoreMWBE CERTIFICATION REQUIRES STRATEGY
In my interview with Adrienne Mitchell of MarketWatch Radio, I talk about the importance of having strategy to maximize your certification. Here are some of the highlights of the discussion. Know Your Capacity: all too often I see MWBES trying to go from zero to a million overnight and that’s …
Read MoreMAKING THE CASE FOR WELLNESS: WHAT WOULD HAPPEN IF YOU GOT SICK??
I made appointments for my routine annual physicals as I normally do every year. Things were a little different this year as I had to make some adjustments because I had recently moved. One test after another came back fine, and my doctors applauded my perceived healthy life style as …
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