News

MWBE SUCCESS TIP: BE CLEAR ABOUT YOUR CAPACITY

January 7, 2015

I remember years ago when I first got certified as a minority and woman owned business enterprise (MWBE), I was so excited; I literally thought the sky was the limit.  […]

MWBE CERTIFICATION REQUIRES STRATEGY

September 8, 2014

In my interview with Adrienne Mitchell of MarketWatch Radio, I talk about the importance of having strategy to maximize your certification.  Here are some of the highlights of the discussion. […]

5 Tips for Marketing Your MWBE Certification

May 5, 2014

1. Identify Your Target Audience; identifying your target audience is not just about finding government agencies or corporations that are buying products and services that you are selling, it’s about […]

Understanding the Purpose of MWBE Certification

May 1, 2014

There were a number of eye opening moments in the first session of the MWBE Success Bootcamp entitled “Understanding the Purpose of Your MWBE Certification and How to Use it […]

CERTIFICATION DOES NOT GUARANTEE SUCCESS

April 8, 2014

Certification as a minority or woman owned business does not guarantee success; and that should be pretty obvious given that only 25% of certified firms won government contracts in 2012 […]