MWBE CERTIFICATION REQUIRES STRATEGY
In my interview with Adrienne Mitchell of MarketWatch Radio, I talk about the importance of having strategy to maximize your certification. Here are some of the highlights of the discussion. Know Your Capacity: all too often I see MWBES trying to go from zero to a million overnight and that’s …
Read More5 Tips for Marketing Your MWBE Certification
1. Identify Your Target Audience; identifying your target audience is not just about finding government agencies or corporations that are buying products and services that you are selling, it’s about where you will have greatest impact in the shortest amount of time. Be realistic about your capabilities and focus your …
Read MoreUnderstanding the Purpose of MWBE Certification
There were a number of eye opening moments in the first session of the MWBE Success Bootcamp entitled “Understanding the Purpose of Your MWBE Certification and How to Use it to Increase Sales”. Many participants believed that MWBE certification programs were designed to give them access to contracts that were …
Read MoreCERTIFICATION DOES NOT GUARANTEE SUCCESS
Certification as a minority or woman owned business does not guarantee success; and that should be pretty obvious given that only 25% of certified firms won government contracts in 2012 according to a recent article in the Daily News. http://nydn.us/1mQwUzY In 2013, I worked with a number of small, minority …
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