SBS-APEX: Capability Statement Lab: Craft a Powerful One-Pager

Learn how to craft a clear, professional one-page statement that highlights your services and meets buyer expectations. Gain practical tips to confidently present your business and stand out to government agencies.

Your capability statement is one of the most powerful tools in government contracting, but only if it’s done right.

This interactive lab will walk you through the essential components of a strong, one-page capability statement that can help you get noticed by agencies and primes. You’ll learn how to draft compelling content, format your layout professionally, and align your messaging with agency expectations.

You’ll leave with a polished draft you can immediately use for outreach, proposals, and expos.

LEARNING OBJECTIVES:

· Understand what buyers and primes look for in capability statements

· Draft compelling content (core competencies, differentiators, past performance)

· Apply design and formatting best practices

· Align your verbal pitch with your capability statement

· Use your statement as part of your follow-up and marketing toolkit

TOPICS

· Breakdown of each component: what to say and how to say it

· Layout tips: logo placement, certification boxes, clean formatting

· How to use your capability statement in networking and outreach

· Live feedback on sample statements and peer discussion

Reminder

All attendees must be registered individually. A Zoom link will be shared prior to the session. Questions? Email us at: apexaccelerator@sbs.nyc.gov.

Don’t have a registered business yet?

The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.

View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.

Webinar Registration Information

In order to receive a link to join the webinar, your registration form must be fully completed.

A Zoom Registration Link will be distributed prior to the webinar for successful registrations.

If there are any problems with your registration, or you do not receive a link, please contact us directly at apexaccelerator@sbs.nyc.gov.

Reminder

All webinar attendees are required to be registered individually for this workshop.

Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.

We invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars.

REGISTER FOR THIS WORKSHOP