Events
Jean Kristensen Associates LLC regularly works with organizations across the country to hold events focused on giving MWBEs the tools they need to grow their businesses. Here are some of our upcoming events!
- This event has passed.
PTAC – Marketing Strategies to the Govt
February 14 @ 10:00 am - 12:00 pm
Every day, the government buys billions of dollars’ worth of goods and services from businesses. In an ongoing effort to assist businesses interested in selling to the government, the New York City Department of Small Business Services APEX Accelerator offers Technical Assistance: Marketing Strategies for Government.
You Will Learn:
This advanced course is focused on creating a marketing strategy that is focused on brand strategy, value proposition and communication. We’ll also cover strategies for measuring the effectiveness of your programs.
Topics Covered
- Creating Your Marketing Strategy
- Defining Your Firm’s Value Proposition
- Defining Your Firm’s Brand Strategy
- Communicating your Value Proposition
- Developing strategies for effective communication in virtual environments.
Who Should Attend
- Business Owners/Executives interested in increasing opportunities through government contracting.
- Small business owners.
- Minority and Women Owned Businesses (M/WBE).
- Prime contractors that want to diversify their customer base.
Webinar Registration Information
In order to receive a link to join the webinar, your registration form must be fully completed.
A Zoom Registration Link will be distributed prior to the webinar for successful registrations.
If there are any problems with your registration, or you do not receive a link, please contact us directly at apexaccelerator@sbs.nyc.gov.
Don’t have a registered business yet?
The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.
View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.
Reminder
All webinar attendees are required to be registered individually for this workshop.
Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.
We invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars in our Technical Assistance Series.
