SBS-APEX: Marketing to The Primes

Participants will be taught how to combine their unique values as MWBE subcontractors with marketing and research tools to best showcase their abilities to Primes. Additionally, participants will be taught the importance of and how to nurture long term relationships.

In this webinar you will learn about important research and marketing tools to best leverage your business for subcontracting opportunities. We will teach you how to stand out in the crowds and showcase the unique value you bring to the table. Additionally, participants will understand ways in which they can create tailored marketing strategies based off their specific skill sets and value propositions. We will then finish this workshop with explaining the importance of long-term relationship building and how it can benefit you during and beyond your subcontracting journey.

LEARNING OBJECTIVES:

1. Researching & Targeting Prime Contractors​
2. Showcasing Your Value as NYC Certified MWBE​
3. Crafting a Targeted Marketing Strategy​
4. Building Long Term Relationships​

TOPICS

• Researching Prime Contractors
• Targeting Prime Contractors
• Showcasing your value as a subcontractor
• Marketing strategies as a subcontractor
• Relationship building

WHO SHOULD ATTEND

• MWBE Businesses looking for subcontracting opportunities
• MWBE Businesses who are struggling to find opportunities as a prime
• Newly certified MWBE Businesses
• Smaller MWBE businesses
• MWBE businesses who haven’t participated in government contracting recently

Don’t have a registered business yet?

The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.

View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.

Webinar Registration Information

In order to receive a link to join the webinar, your registration form must be fully completed.

A Zoom Registration Link will be distributed prior to the webinar for successful registrations.

If there are any problems with your registration, or you do not receive a link, please contact us directly at apexaccelerator@sbs.nyc.gov.

Reminder

All webinar attendees are required to be registered individually for this workshop.

Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.

We invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars within Technical Assistance.