This workshop helps MWBEs develop effective marketing strategies to engage with government buyers. Participants will learn to define their value proposition, create compelling elevator pitches, and craft targeted capability statements. Key topics include identifying the right audience, understanding procurement needs, and mastering virtual communication.

Topics Covered

• Creating your marketing strategy
• Defining your firm’s value proposition
• Defining your firm’s brand strategy
• Communicating your value proposition through brand strategy
• Utilizing online profiles
• Developing effective communication in virtual environments
• Leveraging M/WBE utilization goals
• Constructing follow-up tactics

Who Should Attend

• Business Owners/Executives interested in increasing opportunities through government contracting.
• Small Business owners
• Newly certified Minority and Women Owned Businesses (M/WBEs)
• Firms struggling with securing procurement opportunities

Don’t have a registered business yet?

The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.

View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.

Webinar Registration Information

In order to receive a link to join the webinar, your registration form must be fully completed.

A Zoom Registration Link will be distributed prior to the webinar for successful registrations.

If there are any problems with your registration, or you do not receive a link, please contact us directly at apexaccelerator@sbs.nyc.gov.

Reminder

All webinar attendees are required to be registered individually for this workshop.

Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.

Register here.