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DTSTART;TZID=UTC:20260422T100000
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CREATED:20250723T153423Z
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UID:3277-1776852000-1776859200@jkasolutions.com
SUMMARY:SBS-APEX: Optimizing Business Contacts - Follow Up with Purpose
DESCRIPTION:Perfect for firms looking to maximize return on investment from recent networking events and ensure those hard-won conversations don’t go to waste. \n\n\n\n\nMany MWBEs attend networking events\, expos\, and matchmaking sessions but struggle to convert connections into contracts. Without a clear follow-up system\, promising relationships often fizzle out. \nThis workshop will show you how to stay top-of-mind\, build trust\, and develop a sustainable marketing system that turns initial contact into lasting opportunity. You’ll walk away with follow-up templates\, a contact segmentation strategy\, and a proven system to streamline outreach and increase your win rate. \nLEARNING OBJECTIVES:\n· Segment and organize Expo/networking contacts \n· Build a repeatable follow-up system using templates and tools \n· Personalize outreach for different target audiences (buyers\, primes\, collaborators) \n· Implement light automation to maintain visibility \n· Adopt a long-term relationship-building approach \nTOPICS\n· Contact segmentation strategies \n· Follow-up tactics via LinkedIn\, email\, and mail \n· Developing a monthly outreach calendar \n· Creative ways to provide value and stay visible \n· Using your capability materials as part of the follow-up \nWHO SHOULD ATTEND:\nM/WBE ContractorsSmall Business OwnersFirms who recently attended NYC expos or matchmaking events \n\n\n\n\nDon’t have a registered business yet?\nThe NYC SBS offers free business courses to guide NYC entrepreneurs as they start\, operate\, and grow their businesses. Courses are available on core topics in entrepreneurship\, including business planning\, financing\, and marketing\, and are accessible in multiple languages\, including Spanish\, Chinese\, and Russian. \nView upcoming live\, online courses\, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite. \n\n\n\n\nWebinar Registration Information\nIn order to receive a link to join the webinar\, your registration form must be fully completed. \nA Zoom Registration Link will be distributed prior to the webinar for successful registrations. \nIf there are any problems with your registration\, or you do not receive a link\, please contact us directly at apexaccelerator@sbs.nyc.gov. \n\n\n\n\nReminder\nAll webinar attendees are required to be registered individually for this workshop. \nMultiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name\, job title\, and email address per each attendee. \n\n\n\n\nWe invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars. \n\nREGISTER FOR THIS WORKSHOP
URL:https://jkasolutions.com/event/sbs-apex-optimizing-business-contacts-follow-up-with-purpose-2/
CATEGORIES:NYC Small Business Services,SBS-APEX Accelerator
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DTSTART;TZID=America/New_York:20260423T100000
DTEND;TZID=America/New_York:20260423T120000
DTSTAMP:20260505T092207
CREATED:20250723T154035Z
LAST-MODIFIED:20250723T154035Z
UID:3278-1776938400-1776945600@jkasolutions.com
SUMMARY:SBS-APEX: Generating Revenue Through NYC Discretionary Spending
DESCRIPTION:Every day\, the government buys billions of dollars’ worth of goods and services from businesses. In an ongoing effort to assist businesses interested in selling to the government\, the New York City Department of Small Business Services APEX Accelerator offers Technical Assistance. \n\n\n\n\nThe MWBE Small Purchasing Program offers MWBEs the opportunity to engage in government contracting. Participants will learn about eligibility requirements\, procurement policies\, and the vendor selection process. The program covers strategies for marketing and networking with government buyers\, along with tools like SBS Connect and PASSPort to access opportunities. Topics also include the history and impact of small purchasing programs\, as well as best practices for engaging with discretionary purchases. By the end\, MWBEs will be equipped to effectively communicate and navigate the government procurement process \nLEARNING OBJECTIVES: \n\nUnderstanding MWBE Small Purchasing Program\nEligibility Requirements\nHow Agency Buyers Select Vendors\nStrategies for Marketing and Networking with Government Buyers\n\nTOPICS \n\nHistory of Small Purchasing Programs\nImpact and Opportunities of Small Purchasing Programs\nProcurement Policy Rules\nHow to Engage with Discretionary Purchases\nSBS Connect\nPASSPort\nEligibility Requirements for MWBE Small Purchasing Programs\nVendor selection process\nCommunication strategies with Government Buyers\n\nWHO SHOULD ATTEND \n\nNew MWBEs\nMWBE firms who need assistance with Small Purchasing Programs\nFirms unfamiliar with Discretionary Funding\nFirms curious about how to access/find Discretionary Funding opportunities\nMWBEs struggling with securing contracts\n\n\n\n\n\nDon’t have a registered business yet?\nThe NYC SBS offers free business courses to guide NYC entrepreneurs as they start\, operate\, and grow their businesses. Courses are available on core topics in entrepreneurship\, including business planning\, financing\, and marketing\, and are accessible in multiple languages\, including Spanish\, Chinese\, and Russian. \nView upcoming live\, online courses\, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite. \n\n\n\n\nWebinar Registration Information\nIn order to receive a link to join the webinar\, your registration form must be fully completed. \nA Zoom Registration Link will be distributed prior to the webinar for successful registrations. \nIf there are any problems with your registration\, or you do not receive a link\, please contact us directly at apexaccelerator@sbs.nyc.gov. \n\n\n\n\nReminder\nAll webinar attendees are required to be registered individually for this workshop. \nMultiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name\, job title\, and email address per each attendee. \n\n\n\n\nWe invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars. \n\n\n\n\n\n\n\n\n\n\n\n\n\nREGISTER FOR THIS EVENT
URL:https://jkasolutions.com/event/sbs-apex-generating-revenue-through-nyc-discretionary-spending-3/
LOCATION:Online Event
CATEGORIES:NYC Small Business Services,SBS-APEX Accelerator
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