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DTSTART;TZID=UTC:20260520T100000
DTEND;TZID=UTC:20260520T120000
DTSTAMP:20260731T134642
CREATED:20250723T154150Z
LAST-MODIFIED:20250723T154150Z
UID:3279-1779271200-1779278400@jkasolutions.com
SUMMARY:SBS-APEX: Capability Statement Lab: Craft a Powerful One-Pager
DESCRIPTION:Learn how to craft a clear\, professional one-page statement that highlights your services and meets buyer expectations. Gain practical tips to confidently present your business and stand out to government agencies. \n\n\n\n\nYour capability statement is one of the most powerful tools in government contracting\, but only if it’s done right. \nThis interactive lab will walk you through the essential components of a strong\, one-page capability statement that can help you get noticed by agencies and primes. You’ll learn how to draft compelling content\, format your layout professionally\, and align your messaging with agency expectations. \nYou’ll leave with a polished draft you can immediately use for outreach\, proposals\, and expos. \nLEARNING OBJECTIVES:\n· Understand what buyers and primes look for in capability statements \n· Draft compelling content (core competencies\, differentiators\, past performance) \n· Apply design and formatting best practices \n· Align your verbal pitch with your capability statement \n· Use your statement as part of your follow-up and marketing toolkit \nTOPICS\n· Breakdown of each component: what to say and how to say it \n· Layout tips: logo placement\, certification boxes\, clean formatting \n· How to use your capability statement in networking and outreach \n· Live feedback on sample statements and peer discussion \nReminder\nAll attendees must be registered individually. A Zoom link will be shared prior to the session. Questions? Email us at: apexaccelerator@sbs.nyc.gov. \n\n\n\n\nDon’t have a registered business yet?\nThe NYC SBS offers free business courses to guide NYC entrepreneurs as they start\, operate\, and grow their businesses. Courses are available on core topics in entrepreneurship\, including business planning\, financing\, and marketing\, and are accessible in multiple languages\, including Spanish\, Chinese\, and Russian. \nView upcoming live\, online courses\, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite. \n\n\n\n\nWebinar Registration Information\nIn order to receive a link to join the webinar\, your registration form must be fully completed. \nA Zoom Registration Link will be distributed prior to the webinar for successful registrations. \nIf there are any problems with your registration\, or you do not receive a link\, please contact us directly at apexaccelerator@sbs.nyc.gov. \n\n\n\n\nReminder\nAll webinar attendees are required to be registered individually for this workshop. \nMultiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name\, job title\, and email address per each attendee. \n\n\n\n\nWe invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars. \nREGISTER FOR THIS WORKSHOP
URL:https://jkasolutions.com/event/sbs-apex-capability-statement-lab-craft-a-powerful-one-pager-3/
CATEGORIES:NYC Small Business Services,SBS-APEX Accelerator
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260521T100000
DTEND;TZID=UTC:20260521T120000
DTSTAMP:20260731T134642
CREATED:20250723T154404Z
LAST-MODIFIED:20250723T154404Z
UID:3280-1779357600-1779364800@jkasolutions.com
SUMMARY:SBS-APEX: Utilizing Checkbook NYC for Procurement Opportunities
DESCRIPTION:Every day\, the government buys billions of dollars’ worth of goods and services from businesses. In an ongoing effort to assist businesses interested in selling to the government\, the New York City Department of Small Business Services APEX Accelerator offers Technical Assistance. \n\n\n\n\nThis workshop will introduce you to Checkbook NYC\, a powerful tool for navigating New York City’s procurement landscape. Participants will gain a solid understanding of key terms and features\, enabling them to efficiently explore government spending data. The session will show how businesses can identify relevant agencies\, track payment patterns\, and use this information for market research to pinpoint opportunities. Special focus will be given to how MWBEs can leverage Checkbook NYC to align with agencies with strong diversity goals and spending habits\, identifying and targeting subcontracting and prime contractor opportunities\, and building strategic partnerships. Additionally\, the webinar will explore how businesses can use Checkbook NYC for marketing purposes\, refining pricing strategies by tracking agency spending trends. Finally\, we will demonstrate how combining Checkbook NYC with other resources\, like PASSPort\, creates a comprehensive approach to securing government contracts. \nLEARNING OBJECTIVES \n\nFamiliarize participants with key terms and key features so they can properly and efficiently utilize checkbook NYC\nHelp business owners understand what types of businesses can best utilize checkbook NYC\nTeach attendees when it’s best to use Checkbook NYC as a research tool\nShow business owners how Checkbook can be used for marketing purposes\nTeach participants how to track different agencies spending habits to assist with pricing/cost estimating\nHow Checkbook NYC can be combined with other resources\n\nTOPICS \n– Introduction to Checkbook NYC \n– Checkbook NYC Key Terms and Features \n– Market Research with Checkbook NYC \n– Leveraging Checkbook NYC for MWBEs \n– Using Checkbook NYC for Marketing and Pricing \n– Combining Checkbook NYC with Other Resources \nWHO SHOULD ATTEND \n– MWBE Certified Businesses \n– MWBE Subcontractors & Prime Contractors \n– MWBE Businesses struggling to find procurement opportunities \n– MWBE’s who would like assistance/guidance with Checkbook NYC \n– New MWBE’s \n– Established MWBEs looking for partnerships \n\n\n\n\nDon’t have a registered business yet?\nThe NYC SBS offers free business courses to guide NYC entrepreneurs as they start\, operate\, and grow their businesses. Courses are available on core topics in entrepreneurship\, including business planning\, financing\, and marketing\, and are accessible in multiple languages\, including Spanish\, Chinese\, and Russian. \nView upcoming live\, online courses\, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite. \n\n\n\n\nWebinar Registration Information\nIn order to receive a link to join the webinar\, your registration form must be fully completed. \nA Zoom Registration Link will be distributed prior to the webinar for successful registrations. \nIf there are any problems with your registration\, or you do not receive a link\, please contact us directly at apexaccelerator@sbs.nyc.gov. \n\n\n\n\nReminder\nAll webinar attendees are required to be registered individually for this workshop. \nMultiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name\, job title\, and email address per each attendee. \n\n\n\n\nWe invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars. \n\n\n\n\n\n\n\n                                                 REGISTER FOR THIS EVENT
URL:https://jkasolutions.com/event/sbs-apex-utilizing-checkbook-nyc-for-procurement-opportunities-2/
LOCATION:Online Event
CATEGORIES:NYC Small Business Services,SBS-APEX Accelerator
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260624T100000
DTEND;TZID=America/New_York:20260624T120000
DTSTAMP:20260731T134642
CREATED:20250723T154527Z
LAST-MODIFIED:20250723T154527Z
UID:3281-1782295200-1782302400@jkasolutions.com
SUMMARY:SBS-APEX: Basics of Subcontracting for Professional Services
DESCRIPTION:About this event\n\n\n\n\n\n\nMWBE firms will learn how to start navigating the government procurement landscape via a subcontractor role. Firms will be taught best practices as a subcontractor and ways in which it can help establish themselves in the government procurement environment as they sustainably grow their business. \n\n\n\n\nIn this workshop\, MWBE businesses will understand how to leverage subcontracting opportunities for growth. It covers the advantages and disadvantages of subcontracting: guiding businesses in making informed decisions. Participants will learn tips for increasing market share and mitigating risk while navigating subcontracting relationships. The course emphasizes the importance of due diligence in selecting reliable partners and explores best practices for successful subcontracting. By the end\, businesses will be equipped to optimize subcontracting strategies and drive sustainable success. \nLEARNING OBJECTIVES:\n\nLeveraging subcontracting as an opportunity for MWBEs. ​\nAdvantages and disadvantages of subcontracting​\nTips for increasing market share and mitigating risk​\nDue diligence ​\nBest practices ​\n\nTOPICS:\n\nSubcontracting best practices\nHow to increase market share as a subcontractor\nAdvantages and disadvantages of subcontracting\nThe importance of different types of agreements: teaming agreement\, joint venture agreement\, and subcontractor agreement\nOpportunities as a subcontractor\nHow to set yourself apart as a subcontractor\nInvoicing and payments\nRemedies for contractual issues\n\nWHO SHOULD ATTEND\n\nNewly NYC Certified MWBEs for professional services\nNYC MWBEs looking for new/more opportunities\nNYC MWBEs who have not secured a contract yet\nFirms who are new to government procurement\nBusinesses who are new to B2B agreements\nSmaller NYC MWBEs trying to expand\nSubcontractors looking for partnerships/agreements\n\n\n\n\n\nDon’t have a registered business yet?\nThe NYC SBS offers free business courses to guide NYC entrepreneurs as they start\, operate\, and grow their businesses. Courses are available on core topics in entrepreneurship\, including business planning\, financing\, and marketing\, and are accessible in multiple languages\, including Spanish\, Chinese\, and Russian. \nView upcoming live\, online courses\, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite. \n\n\n\n\nWebinar Registration Information\nIn order to receive a link to join the webinar\, your registration form must be fully completed. \nA Zoom Registration Link will be distributed prior to the webinar for successful registrations. \nIf there are any problems with your registration\, or you do not receive a link\, please contact us directly at apexaccelerator@sbs.nyc.gov. \n\n\n\n\nReminder\nAll webinar attendees are required to be registered individually for this workshop. \nMultiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name\, job title\, and email address per each attendee. \n\n\n\n\nWe invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars. \n\n\n\n\n\n\n\n\n\n\n\nREGISTER FOR THIS EVENT
URL:https://jkasolutions.com/event/sbs-apex-basics-of-subcontracting-for-professional-services/
LOCATION:Online Event
CATEGORIES:NYC Small Business Services,SBS-APEX Accelerator
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260625T100000
DTEND;TZID=UTC:20260625T120000
DTSTAMP:20260731T134642
CREATED:20250723T154628Z
LAST-MODIFIED:20250723T154628Z
UID:3282-1782381600-1782388800@jkasolutions.com
SUMMARY:SBS-APEX: Marketing Strategies for Government Contracts
DESCRIPTION:This workshop helps MWBEs develop effective marketing strategies to engage with government buyers. Participants will learn to define their value proposition\, create compelling elevator pitches\, and craft targeted capability statements. Key topics include identifying the right audience\, understanding procurement needs\, and mastering virtual communication. \nTopics Covered\n\nCreating your marketing strategy\nDefining your firm’s value proposition\nDefining your firm’s brand strategy\nCommunicating your value proposition through brand strategy\nUtilizing online profiles\nDeveloping effective communication in virtual environments\nLeveraging M/WBE utilization goals\nConstructing follow-up tactics\n\nWho Should Attend\n\nBusiness Owners/Executives interested in increasing opportunities through government contracting.\nSmall Business owners\nNewly certified Minority and Women Owned Businesses (M/WBEs)\nFirms struggling with securing procurement opportunities\n\n\n\n\n\nDon’t have a registered business yet?\nThe NYC SBS offers free business courses to guide NYC entrepreneurs as they start\, operate\, and grow their businesses. Courses are available on core topics in entrepreneurship\, including business planning\, financing\, and marketing\, and are accessible in multiple languages\, including Spanish\, Chinese\, and Russian. \nView upcoming live\, online courses\, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite. \n\n\n\n\nWebinar Registration Information\nIn order to receive a link to join the webinar\, your registration form must be fully completed. \nA Zoom Registration Link will be distributed prior to the webinar for successful registrations. \nIf there are any problems with your registration\, or you do not receive a link\, please contact us directly at apexaccelerator@sbs.nyc.gov. \n\n\n\n\nReminder\nAll webinar attendees are required to be registered individually for this workshop. \nMultiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name\, job title\, and email address per each attendee. \nRegister here.
URL:https://jkasolutions.com/event/sbs-apex-marketing-strategies-for-government-contracts-3/
CATEGORIES:NYC Small Business Services,SBS-APEX Accelerator
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