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DTSTART;TZID=UTC:20260625T100000
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CREATED:20250723T154628Z
LAST-MODIFIED:20250723T154628Z
UID:3282-1782381600-1782388800@jkasolutions.com
SUMMARY:SBS-APEX: Marketing Strategies for Government Contracts
DESCRIPTION:This workshop helps MWBEs develop effective marketing strategies to engage with government buyers. Participants will learn to define their value proposition\, create compelling elevator pitches\, and craft targeted capability statements. Key topics include identifying the right audience\, understanding procurement needs\, and mastering virtual communication. \nTopics Covered\n\nCreating your marketing strategy\nDefining your firm’s value proposition\nDefining your firm’s brand strategy\nCommunicating your value proposition through brand strategy\nUtilizing online profiles\nDeveloping effective communication in virtual environments\nLeveraging M/WBE utilization goals\nConstructing follow-up tactics\n\nWho Should Attend\n\nBusiness Owners/Executives interested in increasing opportunities through government contracting.\nSmall Business owners\nNewly certified Minority and Women Owned Businesses (M/WBEs)\nFirms struggling with securing procurement opportunities\n\n\n\n\n\nDon’t have a registered business yet?\nThe NYC SBS offers free business courses to guide NYC entrepreneurs as they start\, operate\, and grow their businesses. Courses are available on core topics in entrepreneurship\, including business planning\, financing\, and marketing\, and are accessible in multiple languages\, including Spanish\, Chinese\, and Russian. \nView upcoming live\, online courses\, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite. \n\n\n\n\nWebinar Registration Information\nIn order to receive a link to join the webinar\, your registration form must be fully completed. \nA Zoom Registration Link will be distributed prior to the webinar for successful registrations. \nIf there are any problems with your registration\, or you do not receive a link\, please contact us directly at apexaccelerator@sbs.nyc.gov. \n\n\n\n\nReminder\nAll webinar attendees are required to be registered individually for this workshop. \nMultiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name\, job title\, and email address per each attendee. \nRegister here.
URL:https://jkasolutions.com/event/sbs-apex-marketing-strategies-for-government-contracts-3/
CATEGORIES:NYC Small Business Services,SBS-APEX Accelerator
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